2. Product innovation meets retail demand
March 2025 saw the launch of
Asia’s first Single-Stock L&I products, giving investors tactical tools to trade international equities like NVIDIA, Tesla and Coinbase during Asian hours.
This was followed in May 2025 by the debut of the world’s first L&I product with Korean stock underlying, Samsung Electronics, also listed in Hong Kong, further expanding the region’s L&I product landscape.
These products have proved especially popular with Asian retail investors. Offering directional exposure to the daily price movements of highly liquid stocks listed on major exchanges, investors may potentially amplify returns or hedge against market downturns through the products, making them attractive for short-term tactical plays and volatility-driven strategies. Collectively, the combined YTD ADT of all Hong Kong-listed L&I products reached HK$3.6 billion at the end of September 2025, up 51% YoY.
Covered call ETFs, first listed in February 2024, are also gaining traction as investors seek income and risk-managed equity exposure. With interest rate cuts on the horizon, high-dividend and covered call ETFs are attracting investors looking for income-focused products amid changing macro conditions. At the end of September 2025, the combined AUM of the six covered call ETFs listed in Hong Kong reached HK$8.6 billion, over 32 times higher YoY, while YTD ADT jumped nearly 77-fold to HK$132.2 million.
On 13 October 2025, the combined daily turnover of all Covered Call ETFs listed in Hong Kong surpassed HK$1 billion for the first time, showing a strong surge in investor interest and growing market recognition of income-generating strategies amid a volatile macro environment.